This product was used by my grandfather in the late 1930’s. When my father was old enough the shave, he started using it. Me growing up seeing my Dad shave and use Skin Bracer until I was old enough. At one time when I was around 10 years old, my Dad rubbed Skin Bracer on himself after a shave, then rubbed in on my face. It felt good!The stores don’t seem to carry the product any more. However I was so glad to find it again on Amazon. It is my fondest hope the Colgate-Palmolive Company doesn’t stop manufacturing this wonderful after shave!